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Brand film

Sunset Silhouettes

Chasing dusk light for an apparel launch.

ClientSolstice Apparel
Year2025
Format2 min
StudioDirection · Shoot · Finish

Overview

The film in brief.

Solstice Apparel needed a launch film for its autumn outdoor line — no voiceover, no interviews, just the feeling of the last warm hour of the day. We built the entire film around silhouettes: riders, runners and climbers drawn in black against burning skies.

Shot over four evenings across coastal ridges, the film pairs slow, patient wide shots with intimate handheld moments. The grade pushes amber highlights against deep teal shadows for a look that became the brand's signature across the whole season.

Trees silhouetted over a mountain lake at sunset
Clapperboard snapped shut before a take on a desert location

The challenge

What we were up against.

Autumn light is unpredictable, and the concept demanded real sunsets — no skies replaced, no day-for-night tricks. We had roughly forty usable minutes per evening and a wardrobe story that had to read in pure silhouette.

The approach

How we solved it.

We scouted three ridge lines for exact sun angles, rehearsed movement without cameras, and shot with two units so every sunset gave us parallel coverage. The edit lingers: long takes, natural sound, and a score that breathes with the wind.

From the production.

What the client took home.

Hero film

Two-minute launch film mastered for web, retail screens and cinema pre-rolls.

Social cutdowns

Six, fifteen and thirty-second versions recut natively for vertical feeds.

Stills suite

Forty graded frames licensed for lookbooks, packaging and out-of-home.

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